August 1, 2017 (Boulder, CO) – Just in time for the best part of summer, Alpine Start's premium instant coffee will be available in more than 150 H-E-B stores throughout Texas beginning in August. Alpine Start is quickly becoming one of the most popular—and affordable—instant coffee brands for coffee lovers and outdoor enthusiasts, and is also being sold nationally at REI and throughout the Rocky Mountain region at Whole Foods.
Alpine Start’s Original House Blend comes in eight individually wrapped servings, and is now available for sale in more than 500 locations nationally, and also has a a large e-commerce presence. Alpine Start’s 100% Arabica coffee beans are first sourced from Colombia, then gently roasted and brewed to perfection by Italian Roast Masters before coming home to Colorado for distribution.
Alpine Start has caught the eye of Outside Magazine, Outbound Collective, Uncrate, Popular Mechanics, and Climbing Magazine, which called Alpine Start “the best instant coffee in the world.”
“Alpine Start is absolutely thrilled to partner with H-E-B in Texas,” said Alex Hanifin, CEO and cofounder of Alpine Start. “Our House Blend is already the instant coffee of choice for outdoor enthusiasts, and we can’t wait to caffeinate Texas.”
# # #
About Alpine Start: Alpine Start is instant coffee (www.alpinestartfoods.com) that actually tastes good. Founded by professional climber Matt Segal and renowned foodie Alex Hanifin, Alpine Start is based in the outdoors and natural food mecca of Boulder, Colorado. Alpine Start is a term used by mountaineers, alpinists and climbers to describe beginning a climb before the sunrise in order to successfully summit before encountering environmental hazards.