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Food & Wine Magazine talks about how Alpine Start came to be

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With an article appropriately titled "The $9 Instant Coffee Inspired by Waking Up Suspended 1,000 Feet Over a Cliff", Food & Wine Magazine digs deep into the moment when Alpine Start Instant Coffee was conceived and how we got where we are today.

Mix up a cup of Alpine Start and take a read.

http://www.foodandwine.com/coffee/alpine-start-coffee-good

Alpine Start went head to head with Via in a Paste Magazine taste test...

 

Paste Magazine chose Alpine Start instant coffee over Starbucks Via

Paste Magazine put Alpine Start head to head against Starbucks Via in a battle of taste and convenience.

Spoiler alert...

"Both cups of coffee are similar in their taste profile, but the newcomer, Alpine Start has a slight edge just by being a bit more interesting. Oh, and truly lazy coffee drinkers take note: Alpine Start works as a cold brew too, so you don’t even have to heat water to get your caffeine. Just stir and drink."

Read the full comparison from @PasteMagazine here