With an article appropriately titled "The $9 Instant Coffee Inspired by Waking Up Suspended 1,000 Feet Over a Cliff", Food & Wine Magazine digs deep into the moment when Alpine Start Instant Coffee was conceived and how we got where we are today.
Mix up a cup of Alpine Start and take a read.
Paste Magazine put Alpine Start head to head against Starbucks Via in a battle of taste and convenience.
"Both cups of coffee are similar in their taste profile, but the newcomer, Alpine Start has a slight edge just by being a bit more interesting. Oh, and truly lazy coffee drinkers take note: Alpine Start works as a cold brew too, so you don’t even have to heat water to get your caffeine. Just stir and drink."
Read the full comparison from @PasteMagazine here: