Home / We Are Not At Expo West This Year!

We know you're probably sad, but we wanted to take a break since we have been working hard to bring Instant Coffee That Actually Tastes Good to the people! Here is a little information about our products and what we are about:

We Were Founded by Matt Segal and Alexandra Hanifin; Mike came on about 6 months after we launched.

Matt is a professional athlete and rock climber and came up with the idea while on a trip to the Bugaboos in Canada after spilling his coffee too many times while on a portaledge. He brought the idea to Alex, who has been in marketing and product development at a bunch of brands in the past like Celestial Seasonings and Boulder Brands, she is also the president of an industry group called Naturally Boulder that advocates for natural food brands in the city. She loved the idea, and as a busy person that loved to travel and spent a lot of time on the road, she knew it would be a great product for her as well. They started the