The Alpine Start Story

Getting up in the morning suspended 1,000 feet up on a rock wall is just a normal day at the office for Matt Segal, founder of Alpine Start and professional rock climber. Matt has climbed routes around the world for the last 20 years. Through all of that time of coffee stains and Aeropress accidents on high ledges, he decided that there had to be a better alternative. And with that, Alpine Start was born.

In climbing terms, an Alpine Start involves waking up before the sun to ensure the best climbing conditions, but we like to think that you’re just YOLOing and squeezing as much into your day as you can. Either way, we created Alpine Start to help you seize the morning. Whatever your Alpine Start is, we hope our coffee helps you live it to the fullest. Cheers!

Surprisingly Bold Flavor

Finally, An Instant That Doesn't Taste Like $h!t

After years of searching for a great tasting, affordable, instant coffee that you actually want to drink, we decided to make our own. We brewed all the smooth, rich, and full-bodied flavor of your favorite coffee into an instant you can take outside or on the go. No fancy filters. No waiting. A no-nonsense, tasty cup of instant coffee. For the early risers, the dawn patrollers, and every adventure lover, finally, an instant coffee that actually tastes good.

Outdoor Ready

Brewed For The Rockies

Our convenient, lightweight, and easy-to-mix instant coffee and latte packets are perfect for any adventure. Skip the coffee grounds and throw our instant coffee and latte single packets in your backpack, suitcase, or purse, so you’ve always got a great-tasting cup of coffee on the go or in the wilderness.

Mixes Perfectly

We Like It Hot,

& Cold

Our premium instant coffee dissolves in hot or cold water! Just add 8 fl. oz. of water, milk, or a non-dairy replacement, and you’ll be ready for any adventure! Hot or cold, our instant coffee mixes amazingly well so you can have your favorite hot or iced coffee anytime, all with one convenient, on-the-go packets.

"Even when I have the time to brew a French press or pourover, sometimes I still choose my Alpine Start. It's just that good."

"A smooth, easy-to-drink cup of java."

“Alpine Start is packed with bold flavor, with notes of dark chocolate and roasted hazelnuts, but isn't bitter."

Works great

I have been enjoying the Matcha (and Coffee) with Benefits. They both taste good and work great. I have noticed an increase in energy and a mood boost as well since I have been drinking them.

I just recently found this company at Subaru Winter Fest at Eldora. Excellent stuff, especially the "with benefits" products.

Smooth and delicious . Hard to believe it’s instant.

Great coffee and a good price

Great tasting coffee that is perfect to take anywhere, from backpacking outing, to work, or even at home. The guide pack provides a good packaging option too.

Picked up at REI and I love it!

Just came by your website because I bought this on a whim at REI and absolutely LOVE IT! Super convenient, it froths up really well and I make it at work and will definitely be keeping some in my travel bag too! Thank you!

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