Alpine Start went head to head with Via in a Paste Magazine taste test...

Paste Magazine put Alpine Start head to head against Starbucks Via in a battle of taste and convenience.

Paste Magazine chose Alpine Start instant coffee over Starbucks Via

Spoiler alert...

"Both cups of coffee are similar in their taste profile, but the newcomer, Alpine Start has a slight edge just by being a bit more interesting. Oh, and truly lazy coffee drinkers take note: Alpine Start works as a cold brew too, so you don’t even have to heat water to get your caffeine. Just stir and drink."

Read the full comparison from @PasteMagazine here

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cup of delicious Alpine Start Instant Coffee

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